Get ready to launch (or relaunch) your Substack in 2026...
You have so much to share...
But Substack is very crowded.
It’s harder than ever to attract engaged subscribers (not lifeless email addresses).
Harder than ever to stand out and be seen.
And Substack is its own world, unlike any other platform.
Yes, all sorts of people are now advertising Substack “systems” and courses.
» Only this course has the key to Substack success: Knowing your Substack DNA.
This is my signature—the culmination of four years helping 1000+ clients and tens of thousands on Substack Writers at Work.
It’s the only course and cohort that goes beyond recycled internet advice and gives you the real foundation you need to grow, earn an income, and produce your best work on Substack.
“The most value and most support in any class I have ever had! Highly recommend. 🚀” —Marni Battista
The Substack DNA Growth Framework
The same framework I reserve for my private clients.
“This course opened up the world of creative possibilities available on Substack and the tools to make that world of possibilities a reality.” —Cherry Damianoff
Live sessions + Connection and feedback in our private Substack
“The course is for people who place a high value on time; it’s a good way to move forward quickly. Reduction of trial and error and wasted time.” —Rodolfo Paiz
Sarah Fay, the leading Substack Strategist
The leading Substack Strategist
Founder and director, Substack Writers at Work, a top-ten, bestselling, featured Substack
Faculty at Northwestern University
Creator of two bestselling Substack publications
National bestselling author at HarperCollins
Former advisory editor at The Paris Review
Freelance writer for The New York Times, et al.
PhD, MA, MFA
Lover of all things cats and Substack
Guest Expert Sessions
I’ve brought in two specialists to accelerate your results:
❈ Design a Substack that expresses you with Substack design icon Nan Tepper
❈ Marketing that connects with authentic marketing guru Brenda Lynch
“I’m seeing daily subscriber and follower increases.” —Linda Naylor
» DOORS CLOSE 11/19 at midnight CT
**Substack Growth Foundations Course & Cohort
Live sessions: November 22 - December 20, Saturdays 12-3 PM CT (no class Thanksgiving week)
Limited to 25 students to ensure personal attention
Replays available
Feedback and connection in our private Substack
$1,085
Payment plans available at checkout (Affirm, Afterpay, Klarna, Amazon Pay)
“Taking this was a game-changer! I went from feeling uncertain about how to grow my Substack to confidently creating content that connects and converts. I learned insider strategies to boost subscriptions and finally created a system that feels authentic and sustainable. The expert guidance and supportive community made all the difference.” —Marni Battista