How to Be Featured by Substack
And become a better writer in the process
I’ve been asked a lot about this lately. Many, many Substack writers want to be featured on and noticed by —and why not? It can lead to a serious boost in subscribers and the sense that our work has value.
But how does Substack choose the Substacks they feature?
I dug around to find out. This entailed speaking with the amazing folks at Substack; studying the Substacks that have been chosen; and listening to this excellent podcast with Hannah Ray, Substack’s storytelling lead and curator.
As any curator will tell you, such choices are an art, not a science.
We writers desperately want there to be a formula—not just for this but for writing a bestseller, getting published in mainstream media outlets, and landing an agent. There isn’t one. In the best cases, there are guidelines; in others, there are very rough guides.
And that’s what I love about Substack.
Success seems to depend on a writer being all of the following:
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