Substack Writers at Work with Sarah Fay

Substack Writers at Work with Sarah Fay

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Substack Writers at Work with Sarah Fay
Substack Writers at Work with Sarah Fay
The 5 Types of Notes That Go Viral
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The 5 Types of Notes That Go Viral

Notes is just a genre like any other

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Sarah Fay
Jun 03, 2025
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Substack Writers at Work with Sarah Fay
Substack Writers at Work with Sarah Fay
The 5 Types of Notes That Go Viral
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The best thing you can do is quiet the Substack noise and focus your energy on what will help you build a platform, produce your best work, and earn an income in the fastest, most efficient way possible.

Right now, that happens to be Notes.

About Notes:

  • Notes has become an amalgamation of other social media platforms but better and more genuine. It’s mostly Twitter with a dash of Instagram, a heaping dose of Facebook, and a drizzle of Linkedin.


Take advantage of the growth on Notes.

Please.

But don’t feel you have to be on there all the time.

You don’t.

About the algorithm:

  • The algorithm changes all the time.

  • The algorithm privileges engagement, not frequency, so please don’t post twenty times a day.

  • Without engagement, even the best laid Notes will be seen by no one.

    • Which is why I created the 21-day Notes Boost Challenge (June 4-25) for you to get engagement, experience organic growth, and connect with each other.

How to stay mentally healthy on Notes:

  • Notes is social media. It’s a good version of it, but it’s just social media. Take it with a grain of salt and don’t confuse it with your Substack.

  • “Viral” is relative.

  • “Going viral” isn’t necessary for Substack growth and earning an income. Substack is a long game; slow and steady growth is perfect.

The Notes below aren’t examples of what you should or shouldn’t write; they’re models of the structures and types of Notes getting traction right now.

If you’re confused by Notes, you’re not alone. Watch my Notes in a Nutshell 7-Minute Overview.


Make it work for you: The 5 types of Notes going viral right now

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