3 Steps to Earning an Income on Substack
For the three paid models that work on Substack, watch the 6-minute video below.
Substack is supposed to be the land of plenty.
→ So why aren’t more people earning an income?
Why does it feel so hard to get, keep, and grow paid subscribers—even for bestselling Substacks?
How do I make money on Substack?
If there are so many people promising “tricks” and Subhacks, why aren’t all Substackers earning the income they want?
There are the usual issues: people giving advice based on their experience (an n of 1), what works on other platforms even though Substack is its own world, the misguided idea that anyone can advise about Substack even if they’ve only been on here for a few months and typically less than a year or aren’t even on the platform.
These people are probably very well-intended and there’s something to learn from all of them. They bring a fresh perspective that I love. They can help a lot in terms of how to get traction on Notes, write online, see Substack in light of other platforms, and (sometimes) get free subscribers.
→ But getting and keeping paid subscribers is a whole other level.
Tricks, gimmicks, Subhacks, and copying what one person did without knowing yourself won’t do it.
Making Substack a sustainable income stream is a growth process, not a hack
Making Substack an income stream is deep, empowering work. [cue woo-woo music]
It’s about money, yes, but also personal, creative, and professional transformation.
Really, it is. [woo-woo music abruptly ends]
To make money on Substack, you need support
You can’t do it alone. Well, maybe one person can, but they’re an aberration.
You need a guide and colleagues to give you feedback as you go on this profound journey. [woo-woo music starts but abruptly ends]
3 steps to earning money on Substack
For paid subscribers and Premier Members






