Substack Writers at Work with Sarah Fay
Substack Writers at Work with Sarah Fay

Substack Writers at Work with Sarah Fay

3 Steps to Earning an Income on Substack

Sarah Fay, PhD's avatar
Sarah Fay, PhD
Aug 06, 2024
∙ Paid
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For the three paid models that work on Substack, watch the 6-minute video below.

Substack is supposed to be the land of plenty.

→ So why aren’t more people earning an income? 

  • Why does it feel so hard to get, keep, and grow paid subscribers—even for bestselling Substacks? 

  • How do I make money on Substack?

If there are so many people promising “tricks” and Subhacks, why aren’t all Substackers earning the income they want?

There are the usual issues: people giving advice based on their experience (an n of 1), what works on other platforms even though Substack is its own world, the misguided idea that anyone can advise about Substack even if they’ve only been on here for a few months and typically less than a year or aren’t even on the platform.

These people are probably very well-intended and there’s something to learn from all of them. They bring a fresh perspective that I love. They can help a lot in terms of how to get traction on Notes, write online, see Substack in light of other platforms, and (sometimes) get free subscribers. 

→ But getting and keeping paid subscribers is a whole other level.

Tricks, gimmicks, Subhacks, and copying what one person did without knowing yourself won’t do it. 

Making Substack a sustainable income stream is a growth process, not a hack

Making Substack an income stream is deep, empowering work. [cue woo-woo music] 

It’s about money, yes, but also personal, creative, and professional transformation.

Really, it is. [woo-woo music abruptly ends] 

To make money on Substack, you need support

You can’t do it alone. Well, maybe one person can, but they’re an aberration.

You need a guide and colleagues to give you feedback as you go on this profound journey. [woo-woo music starts but abruptly ends] 

3 steps to earning money on Substack

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