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MASTERY LEVEL episode

The full episode is only available to MASTERY LEVEL subscribers

July Mastermind Call Replay: State of the Substack Union

a.k.a. the Mastery Level Membership Call replay

Great call! The summary is below. Please share in the comments what your focus will be for Q3 or just introduce yourself and meet others!

It’s all about connection.

What We Covered

The Current State of Substack Growth

For many, growth has slowed. For some, Notes engagement has changed. It could be temporary. If not, that’s not a bad thing. I have many theories as to why it’s happening. I’ll share why in the coming weeks.

Important Dashboard Analytics to Check

For Paid Subscriber Retention:

  • Go to Stats → Audience → View Chart → Growth

  • Check "Unsubscribes Initiated" vs "Expirations"

  • Note: Expirations are expired credit cards)

For Overall Growth Trends:

  • Go to Subscribers → All Subscribers

  • Look at your 30-day view to see recent changes

Notes Strategy Going Forward

Other strategies we’ll continue to discuss for future growth:

1. Guest Posts and Collaborations

Ch…

This post is for subscribers in the MASTERY LEVEL plan