Wow! Wednesday’s call was really great. The replay is above.
HIGHLIGHTS:
1. Your Substack Value, Calls to Action, Buttons, and Layout Best Practices (15:00-30:00)
- Place images at the top of posts
- Add subscribe button above the fold (right after an image or at the top)
- Avoid using the ‘Subscribe with a caption button mid-post as they read like pop-ups
- Place calls-to-action at the bottom of posts
- Consider updating your About page to articulate your value better
2. Metrics & Dashboard Tips (40:00-50:00)
- Focus on 30-day views rather than open rates
- Don’t rely on Gross Annualized Revenue (GAR)—check your bank account instead
- The Activity metric primarily includes Notes engagement, which skews overall activity
- Track your post views to understand how much people are engaging in your archive
- Consider re-stacking older content on Notes to increase visibility
3. Growth Strategies (50:00-55:00)
- Create ‘From the Archives’ sections at the bottom of posts—use Medium or Small display settin…
