We discussed how to be more strategic by engaging thoughtfully in the comment sections of a select number of Substacks whose audiences overlap with ours, particularly by sorting by ‘newest first’ to find opportunities for meaningful interaction.
We explored how to craft effective calls-to-action (CTAs) by identifying the specific problems our Substacks solve for readers and incorporating these insights into natural, in-line CTAs rather than relying on default buttons or pop-ups.
00:00 Introduction and What’s Next
04:43 Substack Engagement Strategies
07:56 Notes and Comments Best Practices
21:41 Experimentation and Playfulness on Substack
29:08 Navigating Substack's Ever-Changing Landscape
29:48 Crafting Effective Calls to Action
32:56 Best Practices for Calls to Action
36:17 Engaging Readers with Personalized CTAs
40:58 Using Reader Feedback for CTAs
45:27 Final Tips and Q&A