Substack requires patience. A lot of patience.
I’ve always thought having patience meant being able to wait in a long line without being a jerk.
But it’s legit suffering. The actual definition of patience is the “calm, uncomplaining endurance of pain [and] affliction.”
Pain and affliction. We’re talking Middle Ages pain and affliction, which is when the word first came into use. Think: Medieval torture devices like the rack, the breast ripper, and the head crusher.
It can be painful to watch others gain a gazillion subscribers in a day (or so it seems) while you trudge along, working hard, writing (writing, writing), and going (largely) unnoticed.
Studies show that uncertain waiting periods are the most suffering-inducing. One of the questions I’m asked most often in my work with Substack writers is, How long do you think it will take me to ______ [earn an income, quit my job, get x number of subscribers]? To which I always say, It depends.
I speak from experience. Yes, I’ve seen tremendous growth with Substack Writers at Work and quite good growth on my author Substack and the serialization of my memoir Cured.
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