Substack Writers at Work with Sarah Fay

Substack Writers at Work with Sarah Fay

Post Less Often, Please

My framework to figure out how often to post on Substack in 2026

Sarah Fay, PhD's avatar
Sarah Fay, PhD
Dec 02, 2025
∙ Paid
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How often should you post on Substack? 

It’s a question AI can’t answer.

The truth is that the answer to how often you should post on Substack is wholly individual.

Below I show you why. I also guide you through the framework I use to help hundreds of my private clients answer the question How often should I post on Substack? 

  • I take paid subscribers and Premier Members through the four wrong answers: There’s no right answer but there are 4 wrong answers—these are gold

  • How to put all this into practice on your own Substack

NOTE: I never tell my clients how often to post, nor am I telling you. Use what’s below to move toward growth and an appreciation that your subscribers have given you two prized possessions: their email address and/or their hard-earned money.

How often should you post on Substack?

PART 1: The 4 wrong answers

Wrong answer #1: Substack’s algorithm likes it when I post a lot.

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