Post Less Often, Please
My framework to figure out how often to post on Substack in 2026
How often should you post on Substack?
It’s a question AI can’t answer.
The truth is that the answer to how often you should post on Substack is wholly individual.
Below I show you why. I also guide you through the framework I use to help hundreds of my private clients answer the question How often should I post on Substack?
I take paid subscribers and Premier Members through the four wrong answers: There’s no right answer but there are 4 wrong answers—these are gold
How to put all this into practice on your own Substack
NOTE: I never tell my clients how often to post, nor am I telling you. Use what’s below to move toward growth and an appreciation that your subscribers have given you two prized possessions: their email address and/or their hard-earned money.



