Substack Writers at Work | Sarah Fay

Substack Writers at Work | Sarah Fay

Post Less Often, Please

My framework to figure out how often to post on Substack in 2026

Sarah Fay, PhD's avatar
Sarah Fay, PhD
Dec 02, 2025
∙ Paid
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How often should you post on Substack? 

It’s a question AI can’t answer.

The truth is that the answer to how often you should post on Substack is wholly individual.

Below I show you why. I also guide you through the framework I use to help hundreds of my private clients answer the question How often should I post on Substack? 

  • I take paid subscribers and Premier Members through the four wrong answers: There’s no right answer but there are 4 wrong answers—these are gold

  • How to put all this into practice on your own Substack

NOTE: I never tell my clients how often to post, nor am I telling you. Use what’s below to move toward growth and an appreciation that your subscribers have given you two prized possessions: their email address and/or their hard-earned money.

How often should you post on Substack?

PART 1: The 4 wrong answers

Wrong answer #1: Substack’s algorithm likes it when I post a lot.

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