How often you should post on Substack in 2025
Post less often, please
How often should you post on Substack?
It’s a question AI can’t answer.
The truth is that the answer to how often you should post on Substack is wholly individual.
Below I show you why. I also guide you through the 6-part framework I use to help hundreds of my private clients answer the question How often should I post on Substack?
I take you through the four dimensions of part 1 of the framework: There’s no right answer but there are 4 wrong answers—these are gold.
Premium members, we go through the framework’s other five points and how to put all this into practice on your own Substack:
Why you should respect your subscribers’ crowded inboxes
How to be your own publisher
Why your stats matter
Lessons from The New Yorker
My n of 1
How to put all this into practice to create better relationships with your subscribers and produce your best work
NOTE: I never tell my clients how often to post, nor am I telling you. Use what’s below to move toward growth and an appreciation that your subscribers have given you two prized possessions: their email address and/or their hard-earned money.