Substack Is Social Media and Your Hero Post Needs to Change
A “hero” post is a pinned post on your Substack homepage that welcomes people. It also appears as a pinned post on your profile in the app under Archive.
Your Substack Profile page ~your Instagram profile page, i.e., what people see if they click your name on Notes:
In the app, people can’t access the About page, which means your hero/welcome post needs to:
Orient people to your Substack
Tell them who you are
Invite them to subscribe
It will have a slightly more conversational flavor than your About page.
