Substack Is Social Media and Your Hero Post Needs to Change
+ The Substack update that made me gasp (!)
First! Let’s welcome all the new subscribers. I love that you’re here. Visit the chat and introduce yourself!
Below, I bring you:
Your 8-step process for writing a “great” hero post for the new Substack app
If you don’t know what a hero post is, you’re not alone. Read on!
There’ve been so many great changes at Substack on the backend.
Today, we’re talking about the app and your hero/welcome/start here post…
A “hero” post is a pinned post on your Substack homepage that welcomes people. It will also appear as a pinned post on the app under Archive.
» Note: You have two pages on the app: one is your profile, and one is your publication. On your profile, click on your publication—above the subscribe button and the number of subscribers (see above).
Your app Profile page, i.e., what people see if they click your name, looks the way it always has:
Your profile page is the equivalent of your Instagram pageYour latest post will appear on your profile page, which gets people to your publication. But it won’t remain in your profile feed unless you restack it.
» Your app publication page now shows Notes in the first tab. People now have to go to Archive to see our posts.1
» The big change: The About page tab is gone, which means your hero post is more important than ever.
This means you need a new approach to your hero post pinned in your archive to guide people through your Substack.
Your 8-step process for writing a “great” hero post for the new Substack app
There’s a lot of Substack “information” out there but very little guidance based on case studies from 1000+ private clients. Become a paid subscriber.
We begin now, starting with your hero post…
