Substack Is Social Media and Your Hero Post Needs to Change
+ The Substack update that made me gasp (!)
First! Let’s welcome all the new subscribers. I love that you’re here. Visit the chat and introduce yourself!
Below, I bring you:
The 2 most important Substack updates (!)
Your 7-step process for writing a “great” hero post for the new Substack app
If you don’t know what a hero post is, you’re not alone. Read on!
Two Substack updates and why they matter…
#1: New post formatting options! = more of your voice = more of you = more subscribers
I’ve been waiting for this day for nearly half a decade. It’s truly an embarrassment of riches. I gasped when I saw…
We can center text!
And align right!
It’s too wonderful. Because stylistic choices bring out your voice/style, which means your subscribers feel like they know you, which means they stay subscribed and engage.
Voice is everything, and it comes from the stylistic choices you make in your posts, from diction (the words you choose) to punctuation (the biggest factor!) to how your posts are laid out and the images you include.
For those who wouldn’t mind a quick posting tutorial: Everything You Need to Know About Posting in 6 Minutes.
#2: How you appear to readers on the app has changed, which means you need a new hero post:
» Your app Profile page, i.e., what people see if they click your name, looks the way it always has:
Your latest post will appear on your profile page, which gets people to your publication. But it won’t remain in your profile feed unless you restack it.
» Your app publication page now shows Notes in the first tab. People now have to go to Archive to see our posts.1
» The big change: The About page tab is gone, which means your hero post is more important than ever.
This means you need a new approach to your hero post pinned in your archive to guide people through your Substack.
Your 7-step process for writing a “great” hero post for the new Substack app
There’s a lot of Substack “information” out there but very little guidance based on case studies from 1000+ private clients. Become a paid subscriber.
We begin now, starting with your hero post…
