The Complete Guide to Substack Images
Get and keep subscribers with intentional design that's fully you
» Your weekly expert guide to Substack—with leading Substack Strategist Sarah Fay
I had the best St. Patrick’s Day opening for this post—complete with an illustration of a nineteenth-century Irish couple dancing a jig and a photo of the the kind of green carnation boutonniere my father used to give us every morning on St. Patrick’s Day to wear to school (not easy to pull of in adolescence, let me tell you)—but somehow I must have deleted it, so we’ll dive right in.
Nothing on Substack should be done for the sake of it—especially using images.
The best Substacks—yes, all of them—weren’t born of viral Notes; they arose out of intention, going deep into a particular topic, and the writers/creators being deeply themselves.
Below is the complete guide to using images to draw, keep, and convert subscribers:
Part 1: How and why to use images, not decorate them
Part 2: All the tech you need to know and none you don’t
Plus (!) a template for your social previews/post thumbnails (and if you don’t know what those are, I explain that too!) and a full video tutorial
Part 1: How and why to use images so they draw, keep, and convert subscribers
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