The Headline Mistake Costing You Subscribers
Should I have used an exclamation point? Shouldn't I have capitalized each word? Isn't that title/headline/subject line too long? Read on...
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What’s the difference between a subject line and a headline on Substack?
Should you care about Google search results?
Should you capitalize subject lines? What about headlines?
Given the introduction of beta testing titles on Substack (!), what’s the best workflow to take advantage of this thrilling (truly) new feature?
Read on, my friends, read on…
I was talking with a Substack writer yesterday who used the exact same headline (a.k.a. title) for every post—only his subhead (a.k.a. subheadline) varied.
I gave unsolicited advice (my bad—no one wants that) and mentioned that he might possibly, maybe, maybe want to think about using different headlines.
Why?
In email, people might think he keeps sending them the same email over and over because people are moving quickly, often deleting emails with joy and abandon when they’re cleaning out their inboxes. We say “cleaning out my inbox” for a reason—it feels cluttered.
On his homepage, it did look like the same post over and over again, even with different social previews/thumbnails.
Important (!)
Before we go any further, let’s clarify: subject lines aren’t the same as headlines. Most people treat these as the same thing, and they are in a sense; they’re both your post’s title, but…
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