What I Learned Helping 1000+ Substack Writers 1:1

Real Substack growth doesn't come from virality; it comes from knowing your Substack DNA

Jan 06, 2026

∙ Paid

Upgrade to paid to play voiceover

A sky stream of Substack bookmarks floating through a night sky against blue clouds toward the moon

After helping 1000+ Substack writers 1:1, hundreds in the Premier, and tens of thousands here on SW@W in the past three years, I’ve learned that real Substack growth doesn’t come from virality; it comes from knowing your Substack DNA—what makes your Substack you.

Continue reading this post for free, courtesy of Sarah Fay, PhD.

Or purchase a paid subscription.