🔻 Tags ≠ Hashtags + Groups vs. Sections Explained

Step 3 in the 2026 Substack Starter Pathway

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Substack can be maddening in the way it names things. Below, I explain what tags are and aren’t, plus how to use groups vs. sections. Don’t miss the tutorial video.

This will save you a lot of time now and later on.

The Substack tech most people get wrong

Join me as a paid subscriber to access.

I’ll probably go to my deathbed saying this: Tags are not hashtags. They are not keywords for discoverability.

» If you’re on the 2026 Substack Starter Pathway, this is step 3. (Just joining? Start here.)

If—before you read this—you believed they were and typed a bunch of “keywords” into the spot marked tags on your posts, you’re not alone.