What's going viral on Substack Notes [Updated June 2025]
But remember: Substack is a long game; slow and steady is perfect.
Welcome to your quarterly update of what’s going viral on Notes!
About Notes:
Notes has become an amalgamation of the other social media platforms but better and more genuine. It’s mostly Twitter with a dash of Instagram, a heaping dose of Facebook, and a drizzle of Linkedin.
Why you should be on Notes even if you hate social media:
The growth is absurdly wonderful—unprecedented! My best advice to you is to take advantage of it. It won’t always be like this.
About the algorithm:
The algorithm changes all the time.
The algorithm privileges engagement, not frequency, so please don’t post twenty times a day.
Without engagement, even the best laid Notes will be seen by no one.
Which is why I created the 21-day Notes Boost Challenge for you to get engagement on Notes, experience the incredible organic growth, and connect with each other.
How to stay mentally healthy on Notes:
Notes is social media. It’s a good version of it, but it’s just social media. Take it with a grain of salt and don’t co…