What's going viral on Substack Notes [Updated 2025]
Plus, what does "viral" even mean and does it matter?
Welcome!
A few things before we dive in:
“Viral” is relative.
“Going viral” isn’t necessary for Substack growth and earning an income. Substack is a long game; slow and steady is perfect.
The Notes algorithm is always changing.
The Notes below aren’t examples of what you should or shouldn’t write; they’re models of the structures and types of Notes getting traction right now.