Real Substack growth begins with your Substack DNA...

I’m so happy you’re here.

✨ Trusted by 36,000+ subscribers since 2022
✨ One of the Top 5 Substacks globally

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Substack Writers at Work isn’t just a how-to-do-Substack newsletter.

I don’t throw a bunch of information at you or empty “strategies.”

Everything we do ties back to your Substack DNA and how to create the architecture you need to stand out on a very crowded platform.

Time after time, when one of my private clients discovers their Substack DNA, their Substack takes off.

We discover yours together using my Substack DNA Growth Framework™️—the exact framework I’ve used with my private clients and Premier Members to double, triple, and 10x their subscribers; significantly increase their revenue; produce their best work; build deep engagement; and create massive opportunities off the platform.

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So join us in 2026 and start to discover what will really make your Substack grow.

We do it via a proven system—my Substack DNA Growth Framework™️—built on years of pattern recognition across 1000+ clients and tens of thousands on Substack Writers at Work.

This is the exact framework I’ve used with my private clients to double, triple, and 10x their subscribers; significantly increase their revenue; produce their best work; build deep engagement; and create massive opportunities off the platform.

3 ways to discover your Substack DNA:

1) Become a paid subscriber

$12/month or $110/year (~ $9/month)

• Weekly strategic guidance that ties directly to your Substack DNA

• My famous Substack Essentials Workshops, where I help you avoid the most common Substack mistakes and save you from wasting so much time and energy

• Your Substack DNA Pathway for 2026—where growth begins

• Access to our exclusive chat for support and guidance from your fellow Substack writers at work

• The Substack DNA Strategy Handbook, A-Z

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2) Become a Premier Member

Our accelerated, high-touch program: $985/year

Everything in the paid subscription, plus:

• Direct access to me

• Individual coaching, weekly Office Hours, and our Monthly Premier Strategy Calls

The Premier is currently full; get on the waitlist to be the first to hear when the doors open.

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3) Enroll in the Substack DNA Intensive or Substack DNA Foundations Course

Discover your Substack DNA in one concentrated period with a cohort of your fellow Substack writers and creators

• Substack Growth Foundations Course (4 weeks)—begins 1/16/25. Get on the waitlist. The last cohort sold out.

• One-Day Substack DNA Intensive—1/9/25. The last intensive sold out. Get on the waitlist.

• Craft of Writing on Substack (6 weeks)—begins 2/13/25. The last Craft of Writing Course sold out. Get on the waitlist.

Your Substack Strategist

✨ “Sarah is brilliant and knows Substack inside out.” Jeannine Ouellette, Writing in the Dark

In case you don’t know me, I’m the world’s leading Substack Growth Strategist and founder and director of Substack Writers at Work.

My other roles:

• Faculty, Northwestern University

• Fortier PR consultant

• HarperCollins author of the bestselling memoir Pathological

• Freelance writer at The New York Times, et al.

• Creator of the bestselling, featured Substack Beyond Pathological

I live in Chicago with my two beloved cats—Sweets and Baby Theo. More than anything, I want a t-shirt that says, Ask me about my cats. (All typos in all posts are Baby Theo’s fault.) Note: I’m a part-time dog lover too.

Baby Theo (left) and Sweets (right) hard at work editing our next Substack post.

Thousands of Substack writers are doing this work.

Join us.

All my best,

Sarah

What paid subscribers and Premier Members are saying:

“Sarah’s Substack workshops are BRILLIANT—her Substack knowledge is deep, considered and so generous.” —Claire Venus, Sparkle on Substack

“Sarah Fay’s teaching style is top-notch!” —The Naked Page

“Sarah is a remarkable expert on Substack. If you’re interested in growing your Substack and/or learning more about this platform, she’s your woman.” —Esmé Weijun Wang, The Unexpected Shape

“Sarah Fay knows pretty much everything there is to know about Substack.” —Linnhe Harrison, Sails on the Horizon

“Sarah Fay has the ability to make everything clear. She provides the greatest value for a paid subscription of anyone on Substack.” —Donna McArthur, The Bright Life

I help a limited number of writers and creators 1:1—book your Substack Strategy Intensive or Substack Accelerator Package here.

*I subsidize a 3-month paid subscription for anyone truly on a fixed income. If this is you, email me: sarah@substackwritersatwork.com.