The Complete Guide to Substack Notes in 2026
How Notes growth really works
This is my full report and Notes recommendations based on what I’m seeing on the ground with my clients and Premier members, and in light of my experience being in the beta run of Notes two-and-a-half years ago and on Notes since the beginning.1
I didn’t rush to write about it when Substack held its Notes party in Manhattan or when Substack’s Head of Machine Learning, Mike Cohen, revealed more details about the algorithm than they ever had before.
I wanted to see how it was really working.
The schedule and strategy below is my proprietary information, which I’ve gleaned from learning about the algorithm from the folks at Substack and from what (really) works for clients.
