The Top 5 Mistakes People Make on Substack
And how to avoid them in 2026
Below, I show you how to avoid 5 mistakes to empower you and prevent you from feeling like you’re on the hamster wheel of trying to please the inner workings of yet another platform:
Not understanding how you fit into the Substack ecosystem
Spending too much time on Notes
Not having a Substack goal
Feature overwhelm
Posting because you think you “should”
I’ve been behind a lot of Substack dashboards. My 1:1 clients (1000+ of them) are a beautiful cross-section of the different types of people with different interests and specialties, who are using Substack primarily for the same reasons—to get devoted subscribers, earn an income, create incredible opportunities, and produce their best work.
Most of them have made the same mistakes before coming to see me.
*Exclusive for paid subscribers and Premier members.
