We start Friday!
For the many of you interested in the 4-week Substack Growth Foundations Course begins, we begin this Friday, January 23. Paid subscribers get 10% off—scroll down for the code.
If you’re just starting or have been on the platform for a while, you know it can be overwhelming. It changes every day. More and more celebrities are coming (e.g., Jane Fonda, Sebastian Junger).
It can feel like you have to know and do everything.
You don’t.
The Substack Growth Foundations Course is designed to save you from the “spaghetti at the wall” phase that burns people out.
It’s how you accelerate the growth process, by giving you the foundation you need to stand out, be seen, and attract engaged subscribers, not just vanity metrics.
You might be able to build the foundation you need over the years, getting it in drips and drabs. Or you can do it in 4 weeks.
Other Substack courses bombard you with information, generic strategies, and theoretical systems.
Without a solid foundation, information, strategies, and systems won’t produce the results you want.
We use the same framework I’ve used to help thousands of private clients launch, relaunch, and 10x and 100x their growth over the past four years.
If you’re ready to lessen the Substack learning curve and accelerate how quickly you grow, earn an income, and produce your best work on Substack, join us:
“This course is for people who place a high value on time. It’s a good way to move forward quickly. I found it quite valuable in getting my publications up and running in short order. Reduction of trial and error and wasted time. Less work repeated.” — Rodolfo Paiz
Hope to have you!
All my best,
Sarah
P.S. If you’ve taken the Substack DNA Intensive, this is next in the sequence. Respond to this email, and I’ll give you the discount code to enroll.
FAQs
What does the course cover?
I’m completely new to Substack. Will I be able to keep up?
Absolutely! In fact, some of my most successful students started from zero. The course is designed to take you step-by-step through everything. Plus, you’ll be in a cohort with other beginners, so you’ll never feel alone or behind. One participant said: “I’ve gone from knowing nada to being able to launch and grow a Substack.”
I don’t have time for a 4-week course. What if I fall behind?
I get it: you’re busy. That’s why I designed this to save you time. The live sessions are recorded with clear written overviews and next steps if you don’t have time to watch—plus timestamps so you can watch parts of the course that feel confusing.
The point is to save you time, months of trial and error, and years of flailing around on Substack trying to figure out what works. As one participant put it: “This class saved me hours of trial and error.”
I’m not tech-savvy. Will I get lost?
We’ve had Substack writers who couldn’t even log into Substack become confident. We cover the tech step-by-step, and there’s time for questions and help from me during office hours.
What if I already have a Substack? Is this too basic for me?
One experienced Substack writer who took the course said: “I had a lot of the basics down already, but Sarah gave strategic insights, especially tips on what’s working now.”
What if I can’t attend the live sessions?
Everything is recorded. The class that’s most important in terms of attending live is the first class, so you can meet the rest of the cohort, and I can help you find your Substack DNA.
The implementation replays are designed to guide you between sessions. The community is also there for support 24/7.
Is there a payment plan?
Yes! You can split it into two payments or use one of our payment partners. Just select your preference at checkout: Affirm, AfterPay, etc.
What’s your refund policy?
I want you to feel confident in your investment. Attend the first two weeks and complete the assignments, and if you don’t feel you’re getting massive value, just email me for a full refund.
How long do I have access to the course materials?
Four months. Once you’re in, you have access to all replays, templates, and resources.
Is this only for creative writers/poets/artists?
The framework works for anyone. I’ve used it with business writers, essayists, journalists, thought leaders, life coaches, fiction writers, and more.
What people are saying:
“Recommend, absolutely! I’m seeing daily subscribers and follower increases.” —Linda Naylor
“This course taught me so much! I’ve gone from knowing nada to being able to launch and grow a Substack. I love the course’s nuts and bolts info, the community/collaboration, and the emphasis on authenticity and enjoyment.” —Mary Hickman
“This class made it possible for me to actually launch my Substack. It felt overwhelming before. After the class, it seems very possible and fun!” —Anne Hemplemann
“It has helped clarify my goals and to understand the real potential for growth and income.” —David Sutton
“The course has given me a clear vision and a structure to help me make progress.” —Delphine Rose
“Through Sarah Fay’s expert guidance through the intricacies of all things Substack, I feel confident that Substack is THE Platform for my writing and any of my other creative endeavors.” —Marni Battista





