[EXAMPLE] Workshop! Go Viral: The Art of Writing Posts That Spread

Today! January 21 at 2 pm CT | Zoom | 45 minutes

Replay available

Zoom link below

*All Sunday workshops will be at this time. Apologies to football fans, especially

david roberts

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Some of us can’t help but get a tinge of jealousy when someone says, “My post went viral and…” Others respond with disdain because writing with “going viral” in mind is silly at best and shameful and/or selling out and/or unartistic at worst. 

Either way, these responses come from not knowing how to write a viral essay.

What’s the secret? And is it possible (just possible) that writing in the hopes of going viral can make us better writers?

Find out!

You will:

• learn the one secret to writing a post that goes viral,

• know the four elements viral posts need to have,

• come up with an outline and the start of a draft of your own viral post (and/or Note).

This is a workshop, which means we’ll workshop as many of your ideas as there’s time for.

As Substack’s Head of Writer Relations Farrah Storr puts it, we do these workshops in good faith that people won’t sign up for the link and then unsubscribe. We’re here to build a community of writers who will come together to grow. If you prefer to purchase the workshop, you can do so here:

This is part of the Craft of Writing on Substack series, where we take the best creative writing techniques and make them work for us on Substack.

Time to write your viral essay…

Zoom link below.

✨ Become a better writer on Substack with twice-monthly workshops like this one. Paid subscribers also get access to the Substack Writers at Work Headline Hub chat, posts with insider tips, and all the Friday threads to help you achieve your goals on Substack.

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