Join a community of 25,000+ Substack Writers

A top 3 Substack globally A bestselling, Featured Substack

Welcome to the only expert guide to Substack!

This is where you build your Substack, grow your subscribers, get real engagement, and earn the income you deserve.

I bring you the advice Substack gave me and proven strategies from my signature Substack Growth Framework, which I developed working with hundreds of Substack writers and creators 1:1 and mentoring tens of thousands on Substack Writers at Work.

My proven strategies have led my 1:1 clients and tens of thousands of Substack Writers at Work to

  • substantially increase their revenue, with several earning six figures;

  • launch successful Substacks from scratch, scaling from 0 subscribers to thousands;

  • double and triple and 10x their subscribers;

  • create a loyal, engaged audience;

  • be courted by editors and agents; and

  • be chosen as featured Substacks (the pinnacle of quality on the platform).

Now’s the time to invest in your Substack. You and your writing are worth it.


✦ Paid Substack Writers at Work subscribers get:

Substack Growth and Mastery Workshops

  • Expert-led sessions to develop your unique Substack strategy

Live Networking Events

  • Get your Notes boosted and find recommendations—the two keys to growth

  • Connect with other Substack writers and creators

Members-Only Chat

  • 24/7 Substack support

Library of Trainings and Our Private Podcast

  • On-demand access to all training recordings

  • Learn on the go with our private podcast

Expert Interviews

  • Inside strategies from top Substack writers and creators and the Substack team

Bonuses!

  • Pop-up AMAs: Get direct answers to your pressing questions

  • The 5 Critical Substack Mistakes Action Guide (and how to avoid them)

*Your subscription is considered professional development and is a tax write-off in many countries.

Free subscribers are cherished and get occasional posts.


What qualifies me to guide you on Substack?

(You should ask this of everyone you take advice from!)

Sarah Fay of Writers at Work smiling leaning against a column

» I work with Substack writers and creators who want real, meaningful growth.

The guidance I give you is based on the advice Substack gave me.

I only offer proven strategies based on the thousands of Substack writers I’ve helped 1:1 to double and triple and 10x their subscribers, substantially increase their revenue, and create real engagement.

No gimmicks. No cheap AI-produced “Subhacks.”

About me:

  • I’m the leading Substack Growth Strategist

    • the creator of two bestselling, featured Substacks

    • the founder of Substack Writers at Work, a Top 3 bestselling Substack, globally

    • a mentor to thousands of Substack writers

    • an award-winning, bestselling author at HarperCollins (Pathological: The True Story of Six Misdiagnoses)

    • a freelance writer at The New York Times, The Atlantic, et al.

    • a literary scholar with an MFA, MA, PhD

    • on the faculty at Northwestern University

    • one-time advisory editor at The Paris Review

    • so fortunate to have 29,000+ active Substack subscribers

    • the go-to Substack expert


Substack Writers at Work is for writers and creators ready to:

  • Build a platform that reflects your unique talents and expertise

  • Connect with an engaged audience who values your work

  • Transform your Substack into a sustainable business strategy

  • Value expert guidance over cheap hacks and “tricks”





P.S. We have two resident cats: Mr. Sweets and Baby Theo.

White cat and tabby cat on a cat tree and in baskets.White cat and tabby cat on a cat tree and in baskets.
Sweets (Birman Tabby) and Baby Theo (Bluepoint Ragdoll) are so happy you're here.


I subsidize a 3-month paid membership for anyone on a fixed income. If this is you, email me: mssarahfay1516@gmail.com.

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Grow your Substack, connect with your subscribers, and earn the income you deserve with the leading Substack Strategist. A top-3, bestselling Substack.

People

Leading Substack Growth Strategist. HarperCollins author. Northwestern faculty. Lover of all things cats and Substack.