Expert guidance from the world’s leading Substack Strategist, Sarah Fay
35,000+ Substack Writers ⋆ One of the top 10 Substacks
Home of the Substack Mastermind
Welcome!
There’s a lot of noise about how to grow on Substack.
You deserve a more effective approach than trying to sift through a bunch of Substack tips from different creators.
When you subscribe to Substack Writers at Work, you receive proven strategies developed from the advice Substack gave me and my work with hundreds of Substack writers one-to-one.
I’ve distilled what works across all types of Substacks and how you can personalize it to create your own growth, monetization, and engagement strategies.
✦ AS A PAID SUBSCRIBER, YOU RECEIVE:
Get 1 month free with the annual (~ $8/month)
Weekly personalized guidance from the leading Substack Strategist to get your Substack seen and attract subscribers
Two curated paths to get you started:
SUBSTACK JUMPSTART FOR NEWBIES, including my signature Substack in 23 Minutes video guide
My 3 SUBSTACK STRATEGY ESSENTIALS, including how to find your Substack DNA, how to write your short description and bio, and how to write posts that go viral
Access to Substack networking events, including the original Notes Boost, exclusive Newbie Substack Meetups, and Recommendation Swaps
Connect with the most amazing community of Substack writers and creators in our 24/7 paid-subscriber-only chat
If you want Substack to be a revenue stream, grow your subscriber list, and be part of a community with the best, kindest, most supportive people on Substack, go all in for one year.
Real strategies. No hype.
Using my Substack Strategy Framework:
Kate Hill increased her revenue from $21,000 to $26,000 in just 6 weeks.
Jeannine Ouellete’s paid subscriptions increased from 560 to 953 in 70 days.
✨ “Sarah is brilliant and knows Substack inside out. She also listens deeply and gets to know you and your goals for your newsletter, both short and long term. Sarah earned my trust in the first five minutes. Her guidance is not cookie cutter; it’s very precisely tailored based on your specific publication and vision.”
—Jeannine Ouellette, Writing in the Dark
David Roberts became a featured Substack, a Substack bestseller, and grew by 4000 subscribers in just one year.
✨ “Before I signed up with Sarah, I was clueless. The result has been an improvement in the quality of my posts and a surge in subscribers. I'm also having a lot more fun as a Substack writer. She is a superb teacher.”
—David Roberts, Sparks from Culture
Everything I teach is based on the guidance Substack gave me, the half decade I’ve been on Substack, my 1:1 work with 700+ Substack creators, and guidance to tens of thousands in Substack Writers at Work.
World’s leading Substack Strategist
Creator of two bestselling, featured Substacks
MFA, MA, PhD
Faculty at Northwestern University
Founder and director of Substack Writers at Work, a top 3, bestselling, featured Substack, globally
Award-winning, bestselling author at HarperCollins (Pathological: The True Story of Six Misdiagnoses)
Freelance writer at The New York Times, The Atlantic, et al.
Former advisory editor at The Paris Review
Become a paid subscriber today and get the limited-time Substack Strategy Handbook.
P.S. Let me introduce our two resident cats: Mr. Sweets and Baby Theo.


I subsidize a 3-month paid membership for anyone on a fixed income. If this is you, email me: mssarahfay1516@gmail.com.
