Stay ahead of the curve.
You don’t need more Substack information.
You need intel.
As the platform gets more (and more) crowded, the ones who soar will be the ones who stay ahead of the curve.
“There are many Substacks about Substack. This one is the OG.”
—Gregg Easterbrook
Substack Writers at Work is the insider’s guide—the only place where you get weekly behind-the-scenes dispatches of what I’m seeing in real-time with my clients and on the platform.
“Sarah is brilliant and knows Substack inside out.”
—Jeannine Ouellette
I started on Substack four years ago and fell in love with the platform. It was so different—someplace real that we could make our own and actually get paid for our work.
My agent introduced me to Substack’s Head of Writer Relations, who helped me understand Substack’s inner workings. I built my first bestselling, featured Substack.
Immediately, I wanted to help others do the same and more. Substack set me up to see private clients, and I’ve since become the world’s leading Substack Growth Strategist with clients ranging from CNN correspondents and organizations like PBS to those just starting out and everyone in between.
I founded Substack Writers at Work—a top-10, featured Substack with 36,000 subscribers and thousands of paid subscribers—to help people like you build an audience, produce your best work, and earn the income you deserve.
“Within 24 hours of executing Sarah’s suggestions, my subscription base expanded to include countless new readers who not only pressed the ‘subscribe’ button but also took the time to engage with the material and write encouraging and insightful comments on the posts.”
—Kimberly Warner
Here, you get the only proven framework—rooted in four years of pattern recognition and 1000+ case studies—that has helped my clients:
double, triple, and 10x their subscribers
significantly increase their revenue
produce their best work
build deep engagement with their subscribers
create incredible opportunities off the platform—including book deals, multiple six-figure businesses, media spotlights, speaking engagements, and more
“What Sarah does is so valuable. Because of her, I feel like Substack has been the easiest, funnest way to make money.”
—Cassidy Frost
What we do here is real. No random theories or recycled internet/ChatGPT advice.
Substack Writers at Work is for people like you—those ready to quiet the how-to-do-Substack noise and invest in your Substack.
“Sarah provides the greatest value for a paid subscription of anyone on Substack.”
—Donna McArthur
Paid subscribers receive:
Weekly dispatches for a behind-the-scenes view into what really works and what’s really happening on Substack in 2026 (the best stuff is below the paywall)
Up-to-the-minute intel to give you the direction, clarity, and confidence when you stay ahead of the curve on a crowded platform
An insider’s view into how the biggest earners and names on Substack made growth easier in paid-subscriber-only Substack Lives
My 2026 Substack Starter Pack to get you focused and prevent you from getting bogged down
24/7 Substack chat for support
“Sarah taught me things that have been invaluable. The result has been an improvement in the quality of my posts and a surge in subscribers. I’m also having a lot more fun as a Substack writer.”
—David Roberts
Over the past four years, I’ve devoted my life to Substack and to helping people like you.
As the world’s leading Substack Growth Strategist, I pour all my experience—including my work as a national bestselling author at HarperCollins; a freelance journalist at The New York Times, The Atlantic, The Paris Review, et al.; and the twenty years I’ve taught in MFA programs at Northwestern University, The University of Iowa, and elsewhere—into helping you build something real, something that’s entirely you.
I live in Chicago with my two beloved cats—Sweets and Baby Theo. More than anything, I want a t-shirt that says, Ask me about my cats. (All typos in all posts are Baby Theo’s fault.)
“Sarah has decades of experience and insider knowledge of what it takes to make a Substack newsletter work. I started seeing results in just a few days with a large increase in subscribers.”
—Leon MacFayden
Stay ahead of the curve—with me—always.
All my best,
Sarah
P.S. I help a limited number of writers and creators 1:1—find out more here.
I subsidize a 3-month paid subscription for anyone truly on a fixed income. If this is you, email me: sarah@substackwritersatwork.com.
What people are saying:
“Sarah is a remarkable expert on Substack. If you’re interested in growing your Substack, she’s your woman.”
—Esmé Weijun Wang
“Sarah has an amazing ability to draw clarity out of confusion.”
—Joyce Wycoff
“Sarah infused me with confidence and a belief that I belonged on Substack and had something valuable to contribute.”
—Elizabeth Coleman
“Sarah offers a clear and concise orientation that is a GAME CHANGER. Her resources helped me to understand where to focus my attention.”
—Kristin Kaye
“Sarah has shown me how much more is possible.”
—Tiffany Chu
