→ You have the expertise or the talent, the drive, and the dedication but can’t seem to channel your potential into a thriving Substack and opportunities.
As the leading Substack Growth Strategist who’s guided thousands of writers and creators to success, I guide you step-by-step on how to make Substack work for you.
>My genius is discovering your gifts, talents, and expertise and how to make Substack work for you.
> Real Results, Real Growth
Together, we implement a personalized strategy based on your specific goals, the advice Substack gave me, and proven methods that have helped hundreds of private clients and thousands of members succeed on Substack
Our work together will save you from wasting years flailing around on Substack.
Like my most committed clients, you'll have the guidance to
double and triple and quadruple and 10x your subscribers,
increase your revenue,
build a community of readers,
see real engagement, and
produce your best work.
STRATEGIC SUBSTACK GROWTH PACKAGE
($2340 value $1400)
4 deep dive sessions designed to give you clarity and direction:
A clear view of what’s working on your Substack and what isn't
A strategic assessment of your current approach
An implementation plan for immediate growth
Pre-session Substack audit we’ll discuss at our meeting
Overall content strategy assessment
Identification of immediate growth & audience engagement opportunities
Plus:
My complete Substack Foundations Course
Direct email access for support
Detailed session notes with a step-by-step action plan
Personalized implementation guides
Custom templates
Session recordings and transcripts for future reference
Detailed action steps
This is a highly customized service, but here’s a general guideline as to what we cover:
Session 1: Your Substack DNA and content calendar
What’s the core of your Substack and how do we communicate it to others so they subscribe and (perhaps) pay to subscribe?
Session 2: Your paid strategy
How can we convert more free to paid subscribers? Are there other opportunities and revenue streams we can use Substack for?
Session 3: Your growth strategy
What is your Notes strategy? Right now, Notes is everything in terms of growth and it requires an intentional (smart) approach.
How can you use the Substack network to grow through collaborations and recommendations?
Session 4: Community building and scaling
How can we create real engagement on your Substack?
What are some basic retention techniques we can employ to keep subscribers?
📈 My clients get results
Kate Hill increased her revenue from $21,000 to $26,000 in just 6 weeks.
Jeannine Ouellete’s paid subscriptions (at $50/year) increased from 560 to 953 in 70 days.
✨ “Sarah is brilliant and knows Substack inside out. She also listens deeply and gets to know you and your goals for your newsletter, both short and long term. Sarah earned my trust in the first five minutes. Her guidance is not cookie cutter; it’s very precisely tailored based on your specific publication and vision.”
—Jeannine Ouellette, Writing in the Dark
David Roberts became a featured Substack, a Substack bestseller, and grew by 4000 subscribers in just one year.
✨ “Before I signed up with Sarah, I was clueless. The result has been an improvement in the quality of my posts and a surge in subscribers. I'm also having a lot more fun as a Substack writer. She is a superb teacher.”
—David Roberts, Sparks from Culture
My most committed clients have:
Launched successful writing careers
Doubled and quadrupled their subscribers
Substantially increased their revenue
Established six-figure incomes
Built engaged communities of loyal readers
Created additional revenue streams
Attracted the attention of literary agents and sponsors
More importantly, they’ve:
Built genuine connections with their readers
Created sustainable systems that work for them
Developed skills they can use anywhere
Gained clarity on their unique path
Found their authentic voice on the platform
Why This Approach Works
This isn’t about quick fixes or surface-level platform tactics.
This is professional development using Substack as the pathway to lasting success. (It’s tax deductible in the U.S.)
My clients have transformed their Substacks into powerful career accelerators.
I’ve guided writers from their first posts to attracting literary agents and media attention.
Some of my clients started with zero platform and now have thousands of subscribers and followers.
What qualifies me to do this?
I’m the leading Substack Growth Strategist
the creator of two bestselling, featured Substacks
the founder of Substack Writers at Work, a Top 3 bestselling Substack, globally
a mentor to thousands of Substack writers
an award-winning, bestselling author at HarperCollins (Pathological: The True Story of Six Misdiagnoses)
a freelance writer at The New York Times, The Atlantic, et al.
a literary scholar with an MFA, MA, PhD
on the faculty at Northwestern University
a previous advisory editor at The Paris Review
so fortunate to have 29,000+ active Substack subscribers
the go-to Substack expert
Lover of all things Substack and cats
Who This Is For
Substack writers and creators who want real, meaningful growth
Those just starting on Substack
Those who’ve been on for a while and aren’t seeing real growth
My private Substack clients include
journalists Katie Harbath and Kirsten Powers
health and wellness thought leaders Laura McKowen and Ashley Neese
activists Shannon Watts and Sunni Brown
organizations Five Things I’ve Learned and Resolute Square
bestselling authors Sarah Knight and Jennifer Lauck
creatives and influencers Ajiri Aki and Karen Bussen
award-winning authors Robin Hemley and Esme Weijun Wang
psychologists Sarah Swenson and Dr. Emily King
life coaches Caitlin Faas and Jane Pilger
poet Joy Sullivan
publisher and bestselling author Zibby Owens
and many more
Next Steps
I work with a limited number of 1:1 clients to ensure each receives my full attention and expertise.
If you’re ready to transform your Substack into a powerful asset, book your meeting now.
No gimmicks. No cheap AI-produced “Subhacks” that don’t work.
Every strategy is custom-crafted to build your platform, amplify your expertise, and create multiple pathways to income and opportunity.