FAQs: Use Substack to Sell Your Book Masterclass—Bestseller-List Strategies for Authors

Can authors with upcoming and backlisted works attend?

Yes! The masterclass covers how to breathe new life into backlisted titles and upcoming releases. You'll learn techniques you can apply to both existing and future titles.

Is this masterclass suitable for self-published authors?

Self-published authors can use everything we do, but we’ll be focusing on traditionally published and hybrid published books..

How long is the masterclass?

The masterclass is a packed 2 hours!

Do I need to already have a Substack to participate?

It’s better if you already have a Substack, but those who are interested in Substack are welcome. Just know that this isn’t about how to set up a Substack.

What if I can only attend part of the masterclass?

All registrants will receive a recording of the masterclass, so you can review any portions you miss. We also offer a panel-only ticket if you're primarily interested in the expert discussion.

How many books do I need to have published to benefit from this masterclass?

Even authors with a book-in-progress will benefit a lot because you’ll be able to use the fact that you know how to sell your own book on Substack in your pitches to agents and book proposals. Agents and editors want authors who can sell thier own books.

Will this help me get on the bestseller list?

Perhaps. The masterclass includes specific strategies for targeting USA Today (1,200-3,000 sales) and New York Times (5,000-10,000+ sales) bestseller lists, though results will vary based on implementation and other factors.

Is there an opportunity to ask questions during the masterclass?

Yes, there will be dedicated Q&A time with me.

What makes this different from other book marketing workshops?

This is the only masterclass specifically focused on using Substack to sell backlisted books, taught by the leading Substack expert, and featuring insights from publishing industry professionals.