How Do You Keep Subscribers Reading?
Guide them.
Recently, a Substack writer told me that Substack isn’t working.
She said she isn’t being seen.
I asked her how many views she’d had in the past thirty days.1
“Ten thousand,” she said.
That’s a ton of web traffic. A ton. For someone who’s been on Substack for less than a year with no outside platform, she’s being seen. Very seen.
The problem is she’s not converting; people don’t want to subscribe.2
Why aren’t people subscribing?
Many reasons, of course. But at least partly because she isn’t considering her readers and making her posts accessible, i.e., she isn’t structuring them to draw people in and keep them reading.
So how can you structure your Substack posts (while still retaining your artistic integrity), so they lead readers through your posts and convert?
How do you keep subscribers reading your posts? Make reading them easy.
Below is an overview of readers’ habits and the design elements you might use to guide your readers through your posts as if you were their friend.
Paid subscribers get access to guidance from my proven proprietary Substack Growth Framework—trusted by 700+ private clients and tens of thousands of subscribers and Mastermind members who’ve achieved real, measurable growth. Reach all your Substack goals by joining us today.