First, thank you to the over 200 people who attended today’s masterclass live, including Casey Piket, Elisabeth Stone, Mary Roblyn, Backroad Portfolio.
I love talking about this because brand sponsorships aren’t just about some sort of weird brand placement that’s awkward. It’s about rethinking Substack and how you make money on here, and how we support each other in making money.
This isn’t an obvious leap. It’s something I’ve come up with as a strategist and as someone who, more than anything, wants you to succeed.
Below, I give you everything you need to know about Substack’s new brand sponsorships program:
How to think about and shape your Substack into something others want to invest in
What you need to know about Substack’s brand sponsorship program
How brand sponsorships could make all of us money
How to build your Creator Kit strategically, not generically, step by step with my Creator Kit template
I’ve been on Substack for so long and am so possessive of this platform that if anyone would be very, very hesitant about this, it’s me. But when I was in New York at Substack’s Media Forum—invite only, pretty small—seeing Hamish McKenzie and Chris Best again, I was reminded that these are good people. And that makes a huge difference.
