Substack Writers at Work!
The goal? To stop feeling like we have to beg people to upgrade to paid. Below are six smart strategies to keep in mind when asking people to upgrade to paid.
I know. I know. You dislike (hate?) asking people to upgrade to paid. You know you deserve to be paid for your hard work but can’t stand having to do the asking.
But part of your job is writing “copy” that inspires your subscribers to pay. As a bartender (many moons ago), I didn’t like washing glasses in that gross, sudsy water, but it was part of my job. (Slash from Guns n’ Roses once threw up on my bar, but that’s a story for another time.)
That means you have to get very good at asking people to upgrade, a.k.a. writing calls to action (CTAs).
What is a CTA?
Until a few years ago, I didn’t know what “CTA” in business-speak meant. (In Chicago, the CTA is our transit system.) Even the words “call to action” didn’t really help. And when I did know, it seemed salesy and sleazy and nothing I wanted anything to do with. I liked writing for The New York Times and leaving all that up to their sales department where it belonged.
But a call to action is really just what you want your subscribers to do at the beginning, middle, or end of your post.
A CTA is the button and the copy around the button asking us to do something.
Below I take you through 6 strategies that convert on Substack…
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