This post made me think it would be interesting to see you open a few posts on a live call and just make off the cuff observations… or have you already done this and I missed it?
Thank you, Sarah! Because I almost always read in the app (the typeface is larger, it’s easier to comment and restack, other posts and Notes are more accessible) I don’t think as much as I should about the appearance of emails. Your advice about addressing the reader up front is a good reminder of basic etiquette. I’d appreciate a quick lesson on alt-text, or a link explaining it. Looking forward to the live session.
Thanks for this! I am curious about reading email on Desktop vs Mobile. I feel that it can also shift the experience based on user behavior. I don't think the stats make this clear, unless I'm missing something? Any thoughts on this?
I agree and supposedly a very large percentage of people read email on their iPhones. You're right about user behavior dictating all of this. Also, are they reading us at work? On the weekends? In line at the grocery store?
Yeah, I've noticed that I personally read it on my Mail app on my phone if it's shorter - so that might be a waiting in line at the store kinda thing. But since Substack tends to be long-form, I often read it in bed, where I see the email but open it in the app. Or I just read it on my computer. I looked at my overall stats, and it says 90% email, so I'm going to go with the lowest common denominator here and write as if they're reading on their phone.
This post made me think it would be interesting to see you open a few posts on a live call and just make off the cuff observations… or have you already done this and I missed it?
Such a great idea! Done!
Also, I share your amazing teaser you wrote with the restack of your third post all the time. It's so good. People always say, "Wow."
Thank you!
Thank you, Sarah! Because I almost always read in the app (the typeface is larger, it’s easier to comment and restack, other posts and Notes are more accessible) I don’t think as much as I should about the appearance of emails. Your advice about addressing the reader up front is a good reminder of basic etiquette. I’d appreciate a quick lesson on alt-text, or a link explaining it. Looking forward to the live session.
You're so right about the typeface being larger in the app. Alt-text coming in my images post on 3/17.
Thank you so much, Sarah. appreciate your help.
Thanks for this! I am curious about reading email on Desktop vs Mobile. I feel that it can also shift the experience based on user behavior. I don't think the stats make this clear, unless I'm missing something? Any thoughts on this?
I agree and supposedly a very large percentage of people read email on their iPhones. You're right about user behavior dictating all of this. Also, are they reading us at work? On the weekends? In line at the grocery store?
Yeah, I've noticed that I personally read it on my Mail app on my phone if it's shorter - so that might be a waiting in line at the store kinda thing. But since Substack tends to be long-form, I often read it in bed, where I see the email but open it in the app. Or I just read it on my computer. I looked at my overall stats, and it says 90% email, so I'm going to go with the lowest common denominator here and write as if they're reading on their phone.
Great reminders about how our work is read. Always appreciate your insights and food for thought. Thank you, Sarah!
Thanks so much! These tips are so helpful ... myriad issues that can keep our posts from arriving and/or being opened.