I read this exciting post to you here for those of you on the go ↑
Taylor Swift is on Substack!!
(There aren’t enough exclamation points to express my excitement.)
Trad wife or not, Taylor Swift continues to enthrall me with each album. The newest always runs on repeat until, well, she puts out another album, which doesn’t take long.1
And now…she’s on Substack.
Well, the
are and their short description reads, “Keeping you up to date on everything happening in the Kelce world, KelceBrothers is the trusted source for accurate, meaningful coverage of the Kelce family- an independent media hub for all things Kelce and Swift.”I don’t love the hyphen where a dash should be, but I love this: “an independent media hub for all things Kelce and Swift.” Independent media.
That’s what makes Substack great. Social media or not, it’s a place for us to create our own independent media hubs.
Which brings us to our next topic…
What’s really happening on Substack right now
As I wrote in The People Predicting Substack in 2026 Are Wrong, there are all sorts of boring, doom-and-gloom predictions about Substack becoming social media and big Substack accounts (only four by my count) leaving the platform and whatever else.
Let me tell you what’s really happening. Actually, I’ll let Substack co-founder
do it, lest anyone think I have insider knowledge (beyond my sixth sense for all-things-Swift).I don’t want to be negative because if it feels right to leave, then you need to listen to yourself, but don’t follow people who maybe aren’t telling the whole story as to why they’re really leaving and who have resources far beyond the average Substack writer.
And I get to help you here. On Substack and nowhere else.
So stay with me.
And Taylor.
Which brings us to our next topic…
What’s coming in November!
For paid subscribers and Premier Members—because you need to put skin in the right game (football pun intended) and a proven framework (not theories or what worked for one person or on Medium). Substack is its own world, and I’m your guide. (Mixed metaphor—skin, guide—but let’s move on.)
Here’s the focus of the Fay Substack Growth Framework in the coming year:
Yes, everything rests on knowing your Substack DNA, the core of your Substack, which I’ll continue to harp on maybe forever.
Live teaching: Video Is the Future on Substack Workshop
For paid subscribers and Premier Members
Many, many of you requested this one. It’s less you should use video than hmmm…should I use video? It’s about how video might be a way to connect more deeply with your subscribers and yourself—and, of course, help you grow. Topics covered: Substack’s video features, including lives and Notes, and the easiest way to use them, plus the most amazing list of video resources ever compiled.
Video Is the Future on Substack Workshop
Saturday, 11/8, 1-2 PM CT
Register below (scroll past the paywall)
Highlight reel and replay will be sent within 24 hours
Fay Substack Growth Framework segments covered: Making Your Substack Entirely You + the Keys to Growth No One Mentions
If you’d like to attend without upgrading, I get it: Buy your ticket for $35 here.
Weekly expert guidance in posts
For paid subscribers and Premier Members
11/4: Perfect World: How Many Subscribers Would You Like? (and how to find them) + Publicize your Substack
11/11: The 8 Things People Pay For on Substack + Publicize your Substack
11/18: ‘Tis the Season: How to Use Gift Subscriptions as an Additional Revenue Source on Substack + Publicize your Substack
11/25: Happy holidays! Take a week off—I’ll keep watch—plus what’s coming in December
Fay Substack Growth Framework segments covered: Making a Substack That’s Entirely You + Be Recognizable & Recognized
Lives! with the best Substack creators talking about what really matters on Substack
For all subscribers
11/4, 2 PM CT: The (Substack) Writer’s Growth Mindset with the amazing
11/13, 2 PM CT: Be Contrarian with Substack Icons and
Fay Substack Growth Framework segments covered: Grow + Create
November in the Premier Membership
Monthly Premier Member Call (attend one)—Your Substack DNA + Streamlining your offerings
Highlight reel/replay will be sent
We’ll be following up on (or continuing to refine) your Substack DNA + how to streamline your offerings and do one thing and do it very, very well.
Thursday, 11/13, 2-3 PM CT (+ 3-3:30 optional breakout rooms)
Friday, 11/14, 9-10 AM CT (+10-10:30 optional breakout rooms)
Saturday, 11/15, 12:30-1:30 PM CT (+1:30-2 optional breakout rooms)
Optional:
Mini-Audit Call
Get my eyes on your Substack for a mini-audit of sorts—all feedback is shaped toward a concern you’re having. First-come, first-served.
Thursday, 11/6, 1-2 PM CT
Premier Office Hours
University-style, drop-in office hours—pop in to chat with me or ask any questions about your Substack.
Thursday, 11/20 1:30-2:30 PM CT
More excited than I can say about all of this.
All our best,
Sarah & the boys (the cats)
P.S. People need to know about all of this, so please restack this post!
P.P.S. By popular demand, the SW@W chat is discontinued. We’ll connect every week in the comments of each post. Share below.
If you’d like to attend the workshop without upgrading, I get it: Buy your ticket for $35 here.
Or upgrade to paid to get everything here and more for $110/year ~$9/month (~ two Starbucks coffees)