I love it when we get to come together. Teaching and Substack strategy are my two zones of genius, and I love getting to help you the ways I know best.
Highlights:
The current state of video on Substack and Substack’s claim that publications using video/audio grow 2.5x faster
The eight types of video worth your time: video podcasts, video essays, Zoom gatherings/workshops, video letters to subscribers, Lives, embedding from other platforms, video for Notes traction, and video voiceovers on posts
The strategic thinking behind video—both the idealistic side (deeper connection with subscribers) and the practical reality (parasocial relationships drive conversions and retention)
The technical side of Lives, including how to run them and what happens after they end, plus how to use clips on Notes and other social media platforms
Paywalling video content
How video performs in the Notes feed and why the first second of your video matters most
Equipment, resources, and the technical process for creating video posts and repurposing content to social media and YouTube
Why effective video doesn’t require you to be on camera—it’s about connection, not performance
And more…
Upcoming events mentioned: Substack DNA Intensive—join the waitlist here. Substack Growth Foundations Course (starts 11/22)—join the waitlist here.
Free subscribers, upgrade for access, plus get what’s coming exclusively for paid subscribers and Premier Members in November and December: increasing open rates, turning followers into subscribers, and the neuroscience behind converting paid subscribers.
