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Tags Are Not Hashtags (despite what people tell you)

Tags, sections, and groups explained [2026]

Ah, tags…

Many, many people telling you how Substack supposedly works will tell you that tags are for discoverability.

They aren’t.

I repeat: Tags are not for discoverability. Never have been.

Despite what some people say, they are not hashtags. We don’t have hashtags.

» Tags are a way of grouping your posts to design your homepage:

Watch the four-minute video above to learn everything you need to know about tags, groups, and (bonus!) sections.


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