In case you missed our live with two amazing Substack writers and humans, who are also my clients, I’m going to give you the full recap (below) and the replay (above).
Emma Vivian is the creator of Attempts at Optimism by Emma Vivian.
Petya K. Grady is the creator of A reading life.
We talk about how they discovered the core of their Substacks while working with me.
What is your Substack?
00:52 Understanding Your Substack DNA
03:03: Petya’s A reading life
04:49 Emma's Attempts at Optimism by Emma Vivian
05:41 Petya’s Substack journey
08:16 Emma’s Substack journey
10:57 Importance of finding your Substack DNA
14:52 How Petya went from Lifequakes to A Reading Life and 400 subscribers to over 7500 in one year and being featured by Substack three (3!) times
15:30 How Emma came to Substack with her cancer story Am I Cured Yet? and shifted to Attempts at Optimism and grew from 0 subscribers to over 500 in just four months
20:43 Learning from Other Substacks
33:05 Navigating paid subscriptions
36:34 Building a community on Substack
42:28 What draws people is the person behind the Substack—you are your Substack DNA
50:37 Your Substack DNA is the conversation you want to have with your readers
53:27 Value of exploration in finding your Substack DNA
55:02 Sharing your unique worldview
We talk about being featured by Substack. I wrote about what Substack looks for when featuring a Substack publication here:
