Dispatch #2: What really makes a Substack go viral
Your weekly Substack dispatch
So…I spent yesterday talking about my death with a total stranger, a.k.a. an estate lawyer. (I love the idea that I have an estate—makes me feel very British, very Downton Abbey.) Nothing like talking about end-of-life choices and where you want your money to go after you’re in the grave for ninety minutes to make you appreciate cats on a whole other level.
And you—I so appreciate getting to do for you what no one else can do.
Without further ado, here’s your weekly dispatch from the front lines of Substack growth—with the platform’s leading Growth Strategist, me. Usually, the best stuff is below the paywall.
Today: What’s out (discounts over 25%, posts and more) what’s in (recap emails because your subscribers aren't always getting your posts), and what really makes a Substack go viral.
