The convo was loaded with insights, @Sarah Fay, PhD. (Customizable expiration email? Who knew?) I appreciate the reflection on Reels and the shout out, @Seth Werkheiser. Substack is indeed a great platform for growing an engaged audience segmented by exposure, proximity, and access!
I caught part of this live in-progress and then went back to watch the whole thing. You two are genius together! Pure gold here. Plus yellow glasses.
And Sarah, thanks for the tip about the expiration email, perfect timing since 50% of my paid subs are due to expire all at once, in two weeks. I was freaking out but now I'm in control!
Substack totally got us making the best faces.
I thought so too!
Wisdom from behind the yellow glasses and Sarah gotta go shopping
HAH! On the move!
Totally.
Thank you so much for coming on & sharing these insights! I’m new to Substack & am trying to soak up all the wisdom. Grateful for your generosity
Welcome! It's so great to have you.
Thanks, Sarah! That's so incredibly kind of you. Looking forward to getting to know you better here!
Substack Plugged-In
I like that!
yeah, that's a good one!
The convo was loaded with insights, @Sarah Fay, PhD. (Customizable expiration email? Who knew?) I appreciate the reflection on Reels and the shout out, @Seth Werkheiser. Substack is indeed a great platform for growing an engaged audience segmented by exposure, proximity, and access!
I’m so glad it was helpful!
Voting YES to a regular show! The Sarah + Seth Substack Show!! What a lovely thing to listen to today!!
Ahhh thank you so much!! Love chatting with Sarah about all the Substack goodies!
I love that you talk about retention, this is my niche!
A mere 5% increase in customer retention can boost profits by 25% to 95% (Firework.com).
Really enjoyed watching this on replay.
My takeaways...
Substack isn’t a content platform. It’s a relationship engine.
Too many creators treat their email list like a broadcast system. But your email list is your business. Not Notes. Not social media.
💡 Want sustainable growth?
Write to your subscribers like they’re friends you want to keep—not followers you’re trying to impress.
I have given myself 3 tasks
[ ] Brainstorm 3 experimental Substack Live formats and schedule one.
[ ] Build a mini content series resurfacing your most popular Notes.
[ ] Treat your free list as a strategic asset: begin a regular segment like “The Monday Check-In” to build habit and anticipation.
I caught part of this live in-progress and then went back to watch the whole thing. You two are genius together! Pure gold here. Plus yellow glasses.
And Sarah, thanks for the tip about the expiration email, perfect timing since 50% of my paid subs are due to expire all at once, in two weeks. I was freaking out but now I'm in control!