Hello, Cohortians!
It was so great to see you all. We talked about your short descriptions and bios and then dove into the difference between engagement and community building.
Here’s a recap with timestamps:
00:02 Importance of Your Short Description on Substack (recap of last week’s workshop)
Your short description has become increasingly important on Substack, appearing in multiple places including welcome pages, pop-ups, and Notes. The ideal length is about 24-25 words or 160 characters.
02:57 Building Engagement vs. Community
Decide what you’re most interested in cultivating on Substack:
engagement (your audience responding to you) or
community (subscribers interacting with each other).
There’s a lot of talk about “building community” as if it’s a more noble goal, but neither approach is inherently better. It’s about what works for you.
Both start with publishing quality posts consistently because that’s what builds trust.
07:53 Strategies for Engagement and Community
Both engagement an…