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SUBSTACK MASTERMIND episode

The full episode is only available to SUBSTACK MASTERMIND subscribers

Hello, Cohortians!

It was so great to see you all. We talked about your short descriptions and bios and then dove into the difference between engagement and community building.

Here’s a recap with timestamps:

00:02 Importance of Your Short Description on Substack (recap of last week’s workshop)

Your short description has become increasingly important on Substack, appearing in multiple places including welcome pages, pop-ups, and Notes. The ideal length is about 24-25 words or 160 characters.

02:57 Building Engagement vs. Community

Decide what you’re most interested in cultivating on Substack:

  • engagement (your audience responding to you) or

  • community (subscribers interacting with each other).

There’s a lot of talk about “building community” as if it’s a more noble goal, but neither approach is inherently better. It’s about what works for you.

Both start with publishing quality posts consistently because that’s what builds trust.

07:53 Strategies for Engagement and Community

Both engagement an…

This post is for subscribers in the SUBSTACK MASTERMIND plan