So important!
We focused on how to ask people to subscribe or upgrade or share—whatever you want them to do.
Often, we go at this by promoting ourselves when the real key is to imagine our subscribers’ possible objections, answer them, and use those as our calls to action.
We discussed strategies for making compelling calls to action that feel genuine and persuasive, including highlighting the unique value you provide and addressing objections like “I don’t need this” and “I already have too many subscriptions.”
Highlights:
(00:18:22) Introducing calls to action and addressing common objections
(00:20:22) Creating urgency through limited-time offers and value-added promotions
(00:34:01) Strategies for justifying paid subscriptions when content is free
(00:42:42) Exercise on identifying unique Substack qualities for calls to action
(01:01:29) Serializing content and future publishing prospects
(01:02:48) Effectiveness of themed months for Substacks
(01:07:50) Rebranding and relaunching Substa…